Our story

A field guide to a more rooted everyday life.

NaturalFinds&Joy began as a shared notebook between friends in Atlanta — passed around the farmers' market, dog-eared at the apothecary, scribbled on after a Sunday yoga class. A list of the Georgia-based people and places that made eating well, healing well, and moving well feel possible.

We turned the notebook into a map. Every vendor is independently owned, Georgia-rooted, and committed to the slow work of doing things by hand. Whether you're looking for raw honey from the foothills, a tincture for sleep, or a Saturday-morning sangha, you'll find them here.

Run a shop, studio, or practice that belongs on the map? Browse the directory for inspiration — vendor sign-ups open this season.